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Alaska Airlines 阿拉斯加航空發出電子郵件,通知大家將降低保級/衝級難度,並即將推出新的會員等級。

通知內容

主要有以下三點:

  1. Fast Track to Status promotion 延長至 12/31/2021,活動內容是所有機票可獲得 50% 額外 EQMs,也就是定級哩程
  2. 會員目前持有的 2020 年等級將維持至 4/30/2022
  3. 將於 2022 年底推出新的最高會員等級 MVP Gold 100K

原文如下↓

“As it relates to future travel, we recognize that normal travel habits have been significantly disrupted by this pandemic and you may have concerns about not being able to enjoy the status you once had when your schedule begins to pick back up. We are committed to helping you get back to your status and are pleased to announce we are offering ‘boosts’ to help you get there.

  • Our Fast Track to Status promotion has just been extended to the end of the year. Fly now through Decem‌ber 31, 20‌21 and earn 50% more elite-qualifying miles*. No registration necessary—so book and get a boost to your EQMs.
  • If circumstances are such that you have not been able to requalify for your status by year end, we will maintain your 202‌0 status through April 30, 202‌2. This will give you added opportunity at the start of next year to maintain your status by flying a minimum number of miles January through April. More information to come on that.
  • In the meantime, there is a lot to look forward to in 202‌2 with Alaska’s Mileage Plan™ becoming even more rewarding:

    NEW REDEMPTION OPTIONS: Now, as part of the oneworld® Alliance, we’ve unlocked a world of travel possibilities to 1,000+ worldwide destinations. Redeem Alaska miles for award travel on

  • our newest redemption partner, Qatar Airways, and treat yourself to the best long-haul business class cabin in the sky: the Qsuite.

    NEW ELITE TIER: Our newest elite tier is rolling out early next year. Introducing MVP Gold 100K elite status with even more bonus miles, top upgrade priority on Alaska flights, a complimentary inflight snack and more. Members earning more than 100,000 elite-qualifying miles, with a minimum of 24 segments on Alaska in 2021 will be eligible to enjoy MVP Gold 100K benefits after the new tier launches next year.”

關於 MVP Gold 100K

這個等級超越 MVP Gold 75K,成為最高等級。

我猜測,加入寰宇一家後,相較於 75K 的會員人數大增,接下來也會有更多來自聯盟的旅客,因此新增一個更高等級,某種程度上能刺激消費。從定級航段和哩程的要求上,也能看出主要是針對聯盟方向。

但仔細看這個 100K 的內容,其實並沒有比 75K 好多少。

怎麼定級:

有什麼好處?相較於 75,000 來說,100,000 的額外福利實在太少了,和定級門檻差距並不相稱,額外福利如下:

  • 多 25% 的飛行哩程累積
  • 升等優先順序最高
  • 多一張 American Airlines 單程國際航班升艙券
  • 搭乘阿拉斯加航空經濟艙時可多獲得 snack 小點

總結

兩個字:厚道

希望其他航空公司也能及時跟進。