IHG Acquires Ruby as Its 20th Brand, Fueling Global Expansion

Recently, InterContinental Hotels Group PLC (IHG) announced that it has acquired the Ruby brand, making it IHG’s 20th brand. The deal is valued at as much as €110,500,000, or about $116,000,000. This acquisition marks another step in IHG’s global expansion strategy and is expected to bring a new lifestyle hotel option to modern travelers.

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About the Ruby brand

• Founded in 2013, Ruby currently operates 20 hotels in major European cities, with a total of 3,483 rooms. Another 10 hotels are in the pipeline, with more room for growth ahead.
• Geographic footprint: Existing hotels are located in Germany (including Cologne, Frankfurt, and Munich), the UK, Austria, Switzerland, Italy, Ireland, and the Netherlands.
• Blending design with local culture: Ruby hotels are known for their distinctive “Lean Luxury” concept, offering not only comfortable rooms but also a more unique experience connected to each city.

IHG expects to use the Ruby acquisition to expand its presence in the urban micro hotel segment, where demand is growing quickly. IHG’s goal is for the Ruby brand to grow to more than 120 hotels over the next 10 years, and to 250 hotels over the next 20 years.