Pride Month event has started [Note: I wasn’t aware of this event before; thanks to readers in the comments for pointing it out]. Rakuten app joined the event and switched to a very eye-catching logo.
The Rakuten app has its special uses. Some cash back offers can only be completed through the app, such as cash back for Uber Eats and Grubhub. You need to click through via the Rakuten app. (It’s not exactly app-exclusive—on the website, you can also send the link to your phone—but going from app to app is a bit more convenient.)
The old logo is the one below, which is a bit more plain:
For more on Rakuten, see below: