According to a DOC message, Raise.com sent a notice to major sellers, saying that after September 15, it will stop trading used Apple gift cards. We previously shared that Apple combined iTunes gift cards and Apple gift cards into one gift card, which can be used to buy hardware products as well as software or in-app purchases. This change is understandable, after all, the chance that a used card has a problem is higher than with a new card. In addition to contacting the platform, users will definitely go to Apple to handle it, which will inevitably consume a lot of customer service resources. For example:
- Someone steals a card to buy iTunes, then uses Raise to sell the proceeds. After a user buys it, they load the stolen card onto their own account. Then the victim of the theft files a dispute with the bank, and the bank will definitely claw the money back from the merchant. The merchant will trace the gift card through Apple channels, and then find the account that received the funds; they may even zero out the account and ban it.
In short, there would be a pile of headaches, so a direct ban is not a bad idea.
Similarly, Amazon’s previous ban on third-party websites directly selling Amazon gift cards may also have been for a similar reason.