Since launching three years ago, Bilt Rewards has quickly built a large and loyal user base with its innovative model of earning points on rent payments. Today, Bilt shared a new message with members that signals a major strategic shift. It is no longer positioning itself as just a credit card product: it is also working with partners such as restaurants, Walgreens, and Lyft, and beyond rent, it is offering rebates through partnerships with real estate agents.
Here is what Bilt has planned for 2025:
- Allow mortgage payments and refinancing to earn points
- Work with more credit card partners that can be used to pay rent
- Increase opportunities to earn points at grocery stores, gas stations, and parking facilities
- Expand and improve one-tap payments at restaurants and automatic FSA processing at Walgreens
In addition, Bilt’s credit card partnership strategy is also set for major changes. The company plans to roll out more tiered offerings aimed at different member needs, with richer value and new mortgage-payment-related benefits. At present, Bilt expects its credit card to become the primary payment method for 15% to 25% of members.
