Bilt is gathering user feedback on its new credit card concepts. Users may get to choose from three different versions of the Bilt Card 2.0, and the company’s idea is to design these options based on that feedback. Bilt wants to learn what people prefer at different price points, as well as what other features they would like to see.
It’s also worth noting that these concepts are not final, and Bilt plans to introduce more changes over the coming months.
- There are two no-annual-fee options. One is more focused on making Bilt your primary card, with 1.5x points on all purchases and 4x points on partner ride-hailing, dining, and Walgreens purchases. The other has broader coverage, adding 2x points on gas and groceries.
- There are also two $95 annual fee options, both of which come with $170 in credits, with fairly similar rewards structures.
- Bilt even has a $550 annual fee option, which feels a bit overambitious. The premium card market is not easy to crack. Both options offer $380 in credits and include Priority Pass. The rewards structures are also fairly similar.
Personally, I don’t think premium cards are easy to pull off without strong partners and a long track record. Most likely, Bilt is just testing the waters. In the end, splitting the lineup into two products—one with no annual fee and one with a $99 annual fee—would probably make the most sense. A $99 annual fee card with more reward options and transfer bonus incentives would be reasonably attractive, in my view.