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I’ve never watched any of the video benefits included with Prime, and after receiving this offer, it looks like just one click can activate it. My guess is that it’s targeted, and the credit can be used on products sold by Amazon.

This offer is only valid for eligible customers located and with a billing address in the United States who stream any movie or TV episode included with Prime Video (excluding trailers) by 11:59 p.m. (PT) February 29, 2020.

You need to be a prime member and signed into your amazon account to participate in this promotion.
You need to enter this promotion by clicking on the "Activate Offer and Watch Now" button in the email.
The maximum benefit you may receive from this offer is $5.
After making your first stream, you will receive an e-mail from Amazon within 3-5 days that indicates the $5 promotional credit has been added to your customer account.
Promotional credit must be redeemed within 14 days of receiving the email with the $5 promotional credit. The promotional credit may only be used once and may not be combined with other offers.
Promotional credit may only be applied to products and digital content sold by Amazon.com or Amazon